founder/director Morgan von Prelle Pecelli, PhD


Morgan is a research strategist with a track record of leading and implementing planning as well as brand, resource and operational development efforts for small businesses in the creative sector.

Since 2000, she has provided organizations and artist collectives with strategic planning, program development, project management, fundraising, marketing, and financial management services. She has served as a planning consultant for Danspace Project (2017), strategic planning and executive search consultant for Performance Space 122 (2016-2017), Vice President of Institutional Advancement at Lower Manhattan Cultural Council (2011-2015), Director of Development at Performance Space 122 (2009-2011), a program development and fundraising consultant for 3LD Art & Technology Center (2007-2008), Managing and Programming Director at Richard Foreman’s Ontological Hysteric Theater (2004 – 2006), and Director of Operations at Wet Electrics (2000-2002).

In 2011, she received her PhD in Anthropology from Columbia University. Her research was concerned primarily with a generation of artists living and working in post-industrial New York City — specifically, their engagement with urban landscapes and real estate development projects, their hybrid economies and barter systems, and their relationships to the public as well as to their own a fragmented history. Before attending Columbia, she received an MA from the University of Chicago where she was researching understandings of intimacy in contemporary society. She was also a Fulbright Scholar in Germany, received a BA from Colby College, and is a proud alumna of Phillips Academy (Andover).

Recent favorite adventures have included: jumping out of an airplane at Skydive the Ranch and steering Australia’s America’s Cup yacht Spirit around Sydney Harbor.

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Depending on the project, Morgan also draws on her network of creative and strategic professionals to bring additional skills and insights necessary to get the job done.